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Affiliate Marketing and Disruptive Innovation

Tuesday, April 29, 2014

Disruptive Innovation is a term that is attributed to Clayton M. Christensen in 2003. Basically, it refers to what occurs when some type of significant innovation (new technology, business practice, etc.) is developed that dramatically affects an existing market or industry. Often a significantly disruptive innovation will eventually force an existing industry to either adapt or become obsolete. Some of the most obvious instances of disruptive innovation involve a new technology completely turning a pre-existing industry upside down. A couple of historical examples would be the invention of the printing press which disrupted the traditional 'industry' of hand copying books and the invention of the automobile which disrupted the established horse and buggy industry. More recently, we have the development of digital photography and the traditional film photography industry, digital music and the recording industry, wireless cell phones and the legacy phone companies. You get the idea.

The rise of the internet and digital media in general created massive disruption of numerous legacy markets and industries. In fact, affiliate marketing could easily be viewed as a disruptive innovation affecting the traditional advertising and marketing industry. The interesting thing about disruptive innovations is that the most successful ones (that eventually replace a pre-existing industry) then become targets for future disruption themselves. Put another way, yesterday's disruptive innovation is tomorrow's legacy industry that is destined to be disrupted by some other innovation.

Historically, major disruptive innovation seems to have taken place over longer periods of time. The automobile didn't replace the horse drawn carriage overnight (it took the additional development of mass production to really speed it along). But, much of the innovation we see happening today happens more quickly. In the purely digital realm, we see a company like Twitter rise seemingly overnight and change the landscape for the social media and search marketing industries.

The marketing industry has been in almost a constant state of disruption since the dawning of the internet. Since one of the foundations of the industry is based on how consumers communicate and access information, any new development that changes consumer behavior in these areas becomes a new challenge and opportunity for marketers.

As online marketers, we have leveraged new technology and helped to drive the massive disruption of traditional advertising. In fact, many online and affiliate marketers seem to thrive by closely following the latest disruptions. Far from the old-school advertising execs who initially resisted the online medium because it was new and different (and therefore a threat to the status quo), today's successful affiliate marketer is quick to take advantage of the latest developments. The rise of social media wasn't viewed as a threat to our current business model, but rather a new opportunity to grow and become even more profitable.

This strategy of looking for ways to leverage new technology and consumer communication trends has served the online marketing industry well in an environment where change happens incredibly quickly. The fact that we have basically grown up with constant change will likely serve us well in the years ahead as our industry continues to evolve to meet consumers wherever they go (mobile anyone?).

If there is any lesson for affiliate and online marketers from looking back at other examples of disruptive innovation, it is that if you get too comfortable with the way things are today and aren't ready to adjust your thinking and tactics to accommodate surprising changes, you risk being left in the dust. If you didn't adjust your search marketing programs the next time Google changes its algorithms or tweak your email initiatives to accommodate new filtering technology, you would end up as becoming as obsolete as a VCR. The better you are at actively identifying new disruptions as they emerge, the more successful you are likely to be in affiliate marketing.

Where Can I Find A No Win No Fee Solicitor?

Monday, April 28, 2014

If you were to be involved in an automobile accident you could end up experiencing changes to your life that could cause you to have to change the way in which you live. Many people that are involved in an accident acquire damages that are so severe that they have to spend time in a hospital, endure physical therapy, and take medications in order to manage their pain. These individuals also generally have to take of work while they are in recovery. This can result in all types of financial issues.

Even if your injuries are mild you should be aware that you are still entitled to financial compensation. If you were not at fault in the accident you will want to seek out legal services to make use of so that you can acquire compensation so that you don’t end up having to pay for all the above expenses on your own.

If you were driving during an accident that was no fault of your own then you are legally entitled to file a claim. Additionally, if you were the passenger in a car that was involved in an accident you are also entitled to file a claim.

The moment that an accident occurs you will want to immediately begin considering those Solicitors in your area that can assist you in filing your claim. However, you don’t want to rush into the process of selecting a Solicitor. There are several things that you will want to focus on so that you can be certain that you are choosing an individual or firm that will go out of their way to ensure that you win your claim and get the compensation that you are entitled to.

The first thing to consider is the reputation of each Solicitor that you are considering. You want to ensure that they have years of proven experience and that they have the training that is necessary to provide you with the results that you want. This may require a little research on your part.

The next thing to consider is the expertise that these Solicitors have. For example, if you are involved in an automobile accident you will only want to deal with Solicitors that have actual experience in handling these types of cases. The more experience that they have the better your chances are of winning your claim.

Finally, you will want to most likely only deal with those Solicitors that don’t charge for their services up front or that charge you any type of money unless your case is won. The good news is that you can easily find a no win no fee Solicitor if you take your time during the selection process. There is no reason that you should pay for a case that you don’t win.

Most Solicitors understand this and have no win no fee offers.

You should focus on no win no fee claims if you truly want to save money. One of the best no win no fee claims services you can rely on to save money is No Win No Fee Solicitors.

Bad Credit Loans For Nurses - An Answer To Your Fiscal Worries

Friday, April 25, 2014

Monetary demands are ever increasing. Therefore, in particular for nurses who face a problem of availing advances because of their poor financial status there is a solution in the form of bad credit loans for nurses. These finances help nurses to satisfy their requirements without any difficulties. Hence, they prove to be an answer to all fiscal worries for nurses.

The amount that can be acquired through this form of credit extends from £200 to £25,000. This range is sufficient since it corresponds to the cost of demands including the purchase of a car or the renovation of a house. At the same time, the applicant must keep in mind that this amount is repaid within 1 to 10 years.

The applicant also benefits as these advances are available in the secured as well as the unsecured form. Thus, the borrower gets the opportunity to make an appeal through anyone of these formats. According to secured advances, the applicant can draw a large amount as compared to unsecured advances due to the pledging of collateral. On the other hand, the applicant is entitled to pay a high interest rate on unsecured loans.

The lender puts forth an eligibility criterion which is to be followed. He must be a UK citizen to apply for this form of cash. At the same time, he must attain 18 years of age or more. He is also required to maintain an active bank account and must work on the basis of a monthly income.

There is an advantage for the applicant to sit in one place and register his application with an online lender without getting out of the house. Therefore, this method of application for a loan is very beneficial as it provides all facilities to the borrower without any processing fees. Thus, it is significant due to its easy availability.
 

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